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The 5 Golden Rules of Content Marketing
If you’re a marketer or serve any function of marketing, the term content marketing has most probably passed your desk within the past year. It’s not a new item, but one that’s steadily grown over the past few years thanks to the quick, easy, and powerful tool that is social media.
Typically a marketing push successfully used by B2C campaigns, B2B marketers are taking note and pouncing on the lead generating capabilities that content marketing offers. According to a recent survey (pdf) published by the Content Marketing Institute:
• 60% report that they plan to increase their spend on content marketing over the next 12 months.
The survey goes on to reveal a plethora of other interesting statistics including the fact that B2B marketers are dedicating more than a quarter of their total budgets (26%) towards content marketing initiatives.
So with all of this content marketing flying around, and both B2C and B2B marketers recognizing the power of the draw and the market positioning that content marketing supplies, what’s the magic formula for success? I’d be lying if I said there’s a tried and true method that will resound with your target audience each and every time, but there are 5 practical and easy points to keep in mind each time you set out on a content marketing piece.
Transparency
As we’ve seen time and time again, even some of the best Internet hoaxes are viewed under a microscope and exposed for what they are. The same holds true for your content marketing piece. Remember, you’re putting content out there with the goal of drawing in readers, viewers, etc. that are genuinely interested in not only what you’ve got to say, but the fact that it’s coming from your organization.
One of the key factors in producing great content marketing is to provide value and knowledge to would be customers. That’s not to say that you’ve got to give the secret formula away, but tease your audience with ingredients 1 and 5. If they want the whole kit and caboodle, Sales now has a nurtured (if not qualified) lead ready for a conversation.
To this end, I always like to think of myself as a teacher rather than an advertiser or marketer when crafting a great piece. Consumers are there to learn, evaluate, and make informed decisions. There’s no need to shout an advertisement at them (that’s what television and radio are for). If the words ring true and nail the customer’s pain on the head, you’ll never need a “Buy Now” button, but over time, your sales team will begin to see the results with increased site visits, longer time on page views, and increased conversations.
Go the distance
Marketers are curious people. We’re always chasing another angle, seeking to address the next target audience, or looking for new ways to address the same audience, but in a slightly different way to achieve better results. To this end, it’s a common pitfall to want to serve all audiences, all at once, all the time.
When mapping out your content marketing strategy, take a look at the calendar first. We have 12 months in a year, and other departments around the office all have their own individual goals. Obviously a major support to sales, your content marketing rollout should line up with, or prepare the way for Sales’ targets.
If there’s a big push in Q3 coming up, make sure you’ve got a few targeted pieces lined up at the end of Q2 that can directly tie into what Sales has on tap with the ultimate goal of warming up the RFP plate a month of two in advance. In addition to succeeding on your own deliverables, pacing and prolonging your content release schedule allows you time to measure and refine (or redefine if need be) your overall message.
A two-way street
We’ve all heard this time and time again regarding the conversation that is social media, so don’t drop the ball when it comes to your content marketing. It could be as simple as flipping the “comments on” switch on your blog or really digging into those Facebook comments or reactions and exchanges on Twitter. Whether your readers know it or not, each and every comment they make is yet another opportunity for you to further push the underlying message within your piece. Got a reader who wants to know more about XYZ? Surely you’ve got a supporting piece or documentation on the subject and can reference them back to your site.
With that said, it’s crucial that you do in fact make the time on a daily basis to thoughtfully respond to comments, reactions, etc. If you’re out there creating interesting, thought-provoking content, wouldn’t it be a shame to let the conversation stop at the front door? Instead, invite your new guests inside for a drink or two, get to know them, and then, and only then, can you comfortably move into a sales cycle.
It’s not all about you
Tied to transparency above, remember that your content marketing shouldn’t be just about you and your organization. Creating original content takes time, money, and a lot of effort. If your organization doesn’t have a person devoted solely to content creation, there’s another way to offer great content that doesn’t require an original piece each and every time: Content Curation.
As a marketer, your reading, reading, and reading all day long. It’s your job to know what customers what, what they’re interested in, and where they are. If you’ve come across a great article that’s particularly relevant to your industry or organization, don’t hold back when it comes to sharing. Do not, however, just blindly share the words, but add your own take to it. Meaning, before clicking that Share button, or republishing a paragraph and linking to the original article, inform your audience precisely why you’re sharing this piece. Does it directly relate to, or support another piece that you’ve recently published? Does it provide a different take on one of your positions? Good or bad, let your audience know.
Curating content is a relatively quick and easy thing to do, and provides a number of upsides with few downsides. Your audience will get a better view into the way you and your organization think, they’ll appreciate that you’ve exposed them to another voice (and subconsciously praise you for offering another point of view that’s not directly your own), and you’ve given credit where credit is due to this outside author, a door opener that might lead to future collaboration or partnering with individual or organization.
Always Be Measuring
David Mamet thinks that sales professionals should ABC (Always Be Closing), but I offer up that marketing professionals should ABM (Always Be Measuring). To be frank, if you’re not measuring your efforts, you’re not marketing.
With this in mind, it’s vital that you measure the success or failure of your content marketing strategy. Starting with the very basic page views, time on page, and bounce rate web metrics, make sure that every single link that goes into your content marketing piece is trackable. If you’re using Google Analytics to measure your success, are you using their URL Builder tool? Have you dug into bit.ly’s free, simple, and highly effective link tracking analytics?
You’ll want to drill as far down in the metrics as possible to truly analyze your content marketing efforts, as well as have some numbers to show the boss at years’ end. As it’s already a part of your established sales funnel, be sure not to miss the count on which qualified leads arrived via a content marketing piece. Likewise, how many of these qualified leads then converted to paying customers? Lead forms, promotions, contests, etc. are all viable methods of tracking these prospects/leads/customers.
Again, there’s no one golden formula for content marketing success. Some audiences will eat white papers for breakfast but have no interest in your videos. Conversely, your RSS subscriber count might be through the roof, but your email newsletter has been falling flat. This is precisely what your measurements are for, allowing you to put your best efforts into the most successful channels. By following and applying the above steps you’re well on your way to creating engaging, successful content marketing pieces that are sure to resonate with your audience.
Twitter launches Promoted Products for small business advertisers who use American Express
Twitter has today launched its advertising program specifically aimed at small businesses with an American Express card. The program appears to be designed as a test run for rolling out advertising options suited to smaller businesses on a larger scale.
The test group will be small at first, with a larger group getting access to the product after a few weeks.
Twitter says that it wanted to make the process simple, allowing business owners to ‘get started in minutes’ with no previous experience in advertising. It offers benefits like gaining new followers and amplifying your tweets through Twitter’s automated services, which will help you automatically identify and leverage the Tweets that hit home with your audience the most.
Users of the program pay per follower gained when using the Promoted Accounts product, and per-click, retweet, reply or favorite for Promoted Tweets. They are also offering targeting by region, including cities, countries or worldwide areas.
Promoted Tweets will simply pull one that Twitter deems to be likely to be enjoyed by your users from your existing trove of tweets. It will place it in their timeline, but you only get charged if they follow you or engage in your tweet in some ways. The Promoted Accounts feature places your account into the ‘who to follow’ box of users who Twitter feels are likely to be a good match for you, and likely to follow.
The program is currently open only to American Express card holders or merchants who accept the card. If you fit into that category and want to try out the promoted products, you can register here. As a bonus, American Express will give $100 in free Twitter advertising to the first 10,000 eligible Cardmembers and merchants that register. After this initial run, the program is likely to be expanded out beyond just Amex customers, but this should serve as an initial jaunt that helps Twitter work out the bugs in its advertising system.
Late last month, Twitter announced that it would begin showing ads in its official mobile apps, in addition to its desktop services, but it only showed them to you if they were following the brand who initiated the campaign. Last week, Twitter said that it was expanding this test, enabling brands to target Promoted Tweets to mobile users that “share similar interests with their existing followers. ”
SOURCES: IMAGE CREDIT
Google Giving Away $50 Million in Free Advertising to Promote Video AdWords
Aritcle by Mashable
Google officially opened up its AdWords for video product to all businesses on Monday with a new program offering $50 million in free advertising to small businesses.
The company announced on Monday that it is offering $75 in free advertising for 500,000-plus businesses. (The originalpost on the offer set the number at 500,000, which would come out to $37.5 million in total. A YouTube rep says the 500,000 isn’t a set number.)
Introduced in September, AdWords for video is based on the same technology as AdWords, but is applied to video on the Google-owned YouTube. While with AdWords you pay for clicks and set budgets via bids, with AdWords for video, you only pay when someone watches your ad. The program was actually opened up for all businesses in December, but Monday is the official launch, which Google is helping to publicize with the $75 offer.
Those interested in taking Google up on the offer can click here.
The AdWords for video program is Google’s latest attempt to monetize YouTube, which draws 800 million unique visitors a month. Google doesn’t disclose financial data about YouTube, but analysts have estimated that the site’s revenues were in the $1 billion range in 2011.
Image courtesy of Flickr, tschein
11 useful tips for marketing your brand on LinkedIn
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks.
As the leading business social network, LinkedIn offers the chance to connect with professionals all around the world and from all industry backgrounds. But how do you convert networks into customers, and ‘likes’ into sales?
1. Learn from your peers
Successful marketing is all about listening to what your market needs. The LinkedIn Groups feature provides a space where you can discuss issues with others in your industry and learn from their advice. You can bounce ideas off industry experts and stay informed on new developments. You also have an opportunity to establish yourself as an expert in a certain industry/area allowing you to build relationships with current and prospective customers in a more organic and credible fashion.
2. Build on your niche
It doesn’t matter how specific your company’s product or service, LinkedIn allows you to connect with companies or individuals by industry, company size, geographic location, and more. By targeting your network-building, you are able to focus your time on building relationships that count.
3. Use Company Status Updates
You can post the latest news, product updates, videos and promotions on yourCompany Profile and instantly learn how it is being received with likes, comments and shares. Just like with any community, make sure your content strategy is relevant, adds value and promotes discussion. Use feedback to adjust your posting frequency or alter your content based on what is popular or what is missing.
4. Ask your audience
LinkedIn provides a channel to your audience, but communication doesn’t have to be one-way. You can use your Company Profile to ask customers what they think, and engage with issues they might face. Asking for feedback can provide a wealth of market information from your core audience. If your Company Profile is too limiting, consider setting up a group or groups that meet a particular need among your audience.
You can also use LinkedIn’s polling feature. LinkedIn Polls is just like any other polling service: everyone can ask any query, include possible answers (as much as five) as well as select how much time it’s going to run. There is an ability to share content out via your social networks or upload it on your website to acquire the highest possible voting power. Analytics data is what’s valuable here: you can break down voters by age, gender and even seniority.
5. Use LinkedIn Ads
If used correctly, LinkedIn Ads can offer a low-cost alternative to traditional advertising. Because of the number of LinkedIn accounts (135 million worldwide), each with detailed profile information, LinkedIn Ads can specifically target your demographic by industry, geographic location, seniority, age, or by LinkedIn Group in a way few other channels can.
6. LinkedIn Recommendations: Give Generously
Your LinkedIn profile might look great, and you may have hundreds of connections, but in a crowded market what is going to make your company stand out? How will potential clients and customers know to choose you above your competition? The answer goes back to one of the basics of marketing: a positive recommendation by others is worth a hundred times what you will ever say about yourself. The secret to attracting great LinkedIn recommendations is to offer them yourself. Businesses, whether suppliers, clients or partners, are far more likely to give you a positive recommendation if you offer one first.
7. LinkedIn SEO
When people search for your industry or product, how are you going to come out on top? Just following the basics, such as making sure your profile is complete and accurate can help, but spending a bit of time over the keywords in the Specialties section is also important for driving traffic. You can also customize your URL to give your company’s name rather than a sequence of numbers, which can help search engines to find you.
8. Enrich your profile with LinkedIn applications
You’ve driven traffic to your LinkedIn page with targeted ads, great networking, and an informative profile, but what now? You’ve got so much more great information that will benefit your customers, but how are you going to tell them about it?LinkedIn apps can help, giving you the ability to add your blog to your profile, upload presentations, add polls and your Amazon reading list, collaborate with document sharing, and many other ways of enriching your profile to help it stand out and offer new ways to engage.
9. Meet like-minded people at industry events
The LinkedIn events tool is a great way to easily search for relevant events (physical events, webinars, workshops, roundtables, etc) where you can meet your peers. LinkedIn search will display events related to your network connections as well as industry and geographic location, both past and present. Utilize this feature to extend your network face-to-face.
10. Integrate your LinkedIn presence into your other properties
Prominently display “Follow Us on LinkedIn” button on your other social properties to help grow your network.
You can also add “LinkedIn Share” button to your other properties to make it easy for people to share your content and help it travel father.
The “Recommend” button can be prominently displayed on your website to give visitors to website a little bit of a nudge to recommend you on LinkedIn. The recommend comes in two formats: one for the company page itself and also one for the products and services page.
11. Measure your success
Make sure to track your performance as you go and make changes to your strategy based on that data.
On your Company Page’s Analytics tab, you can now see how many LinkedIn members are visiting your Company Page and how many of them are following your company. You can also see what industries, functions and companies these professionals come from as well as track how they are interacting with your Careers Tab or Products and Services Tab, how many are clicking on your promotional banners, and how many choose to contact employees at your company. And for every one of these data slices, you can compare yourself against similar companies to benchmark your performance.
Just recently LinkedIn also launched a brand new Group Statistics dashboard that delivers unique insights into groups: demographics, growth, and activity.
LinkedIn can seem daunting at first. If you think of your social media marketing as an extension of your traditional marketing, you can start to think of ways to integrate your standard practices into your LinkedIn networking. You don’t have to start from scratch; much of your marketing media, from videos to presentations and documents, can be shared through your profile and used to reach new, targeted audiences, especially those you may have trouble reaching through traditional marketing methods.
Also read: 5 LinkedIn Campaigns Worth a Look
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- Video Top Asset Created for Content Marketing
- 7 New Facebook Changes Impacting Businesses
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California Sheet MetalDigital DialogWith nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions…Please Click on Title to Learn More
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Digital Handshake7 New Facebook Changes Impacting Businesses
Facebook pages are changing. And that means your business strategy will need to change. In fact, Facebook has made many new changes that will impact anyone with a Facebook page.These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title)…
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Digital DialogYouTube has released the second version of its Creator Playbook, Google’s video platform announced today in a blog post written by its audience development strategist Ryan Nugent.
First released in July 2011, YouTube Creator Playbook includes tips, tricks and advice for content creators who upload videos on the platform…
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Video Top Asset Created for Content Marketing
With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions provider STRATA showed just under 28% of US ad agencies used digital video as a part of their online advertising efforts in Q4 2011.
Though the general population of marketers may just be beginning to ramp up investment in online video advertising, January 2012 research from Outbrain showed the vast majority of US brands and agencies are already investing heavily in digital video production for their content marketing efforts.
Nearly 87% of US brands and agencies leveraged videos for their content marketing programs, according to Outbrain’s research, emphasizing the importance of this dynamic, visual content format. Blog posts were the next-most-common form of content, generated by two-thirds of marketers. Articles and slideshows or photo galleries were also important to 44% of respondents.
To distribute and share content such as videos, articles and blog posts, nearly 96% of US brand and agency marketers turned to social media. Paid search and display advertising were also used by approximately 78% and 76% of respondents, respectively.
Relying on social media for content distribution is only natural considering five of the top 10 methods internet users worldwide used to share content in January 2012 were social networks, according to data from social sharing solutions provider AddThis’ network.
When measuring the success of their content marketing campaigns, almost all of Outbrain’s respondents (89%) gauged success by the number of social media engagements and referrals. Other common metrics used to measure content marketing success were content views and downloads (75%), number of leads (53%) and search referrals (51%).
Only a third of respondents used direct sales to quantify success, pointing to either a top-level content marketing objective of branding and generating awareness or an inability to properly tie content marketing efforts back to sales. A combination of both is most likely.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.
Check out today’s other articles, “Marketers Accelerate Social Display Ad Spending” and “Canada Hits Smartphone User Milestone.”
7 New Facebook Changes Impacting Businesses
Article by: By Andrea Vahl
Facebook pages are changing. And that means your business strategy will need to change.
In fact, Facebook has made many new changes that will impact anyone with a Facebook page.
These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).
Here is an overview of the changes and how brands can take advantage of some of the new features.
#1: Cover Photo and Profile Image
Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to showcase your page. This image must be a minimum of 399 pixels across to be used as the cover photo. But you can have a photo cover designed to take advantage of the extra space you get. The cover photo maximum dimensions are 850 pixels by 315 pixels.
The new Timeline cover photo.
One of the biggest restrictions is the fact that you can’t have any calls to action in your cover photo. You can’t tell people to like or share your page or have any contact information at all, including your web address, phone number or mailing address. Get the full details about cover photos here. These restrictions will require some creativity in drawing attention to your business without some of the methods that have been used in the profile pictures recently.
The profile picture size has been changed to 180 pixels by 180 pixels. It appears next to every post in the news feed as a 30 pixel by 30 pixel picture. The profile picture is best used for your logo or other eye-catching picture without a lot of words.
#2: Larger, Highlighted and Pinned Posts
One of Facebook’s mantras during the conference was the way we tell stories with Facebook. To help you tell your stories, the pictures and videos are now larger and more eye-catching.
You can also highlight a story (by clicking the star icon in the upper right of a post) so that it spans all the way across the Timeline as shown in this Lexus post with a video.
Use Highlight to emphasize a particular post.
You can also pin the story to the top of your Timeline for up to a week. To do this, click the pencil icon in the upper right of the post and select Pin to Top.
Pin a story to the top of your Timeline for greater emphasis.
#3: Setting Company Milestones
Another thing you can add to make your Timeline more interesting is Milestones. You can tell people about big events in the life of your brand or company.
All you need to do is click on the line that runs down the middle of your Timeline and select Milestone. Then you can fill out the information as shown.
Add Milestones to tell your company’s story.
Because the posts from your fans are in a separate area, your Timeline is now more focused on your story.
People may be spending more time reading your Timeline rather than just coming to your page to ask a question. The more visually engaging you can make your Timeline, the better.
#4: New Applications
One of the biggest changes is the removal of the default landing tab.
Applications are still available and if you have created a custom welcome tab or added any other special application, it hasn’t disappeared.
You now have 12 applications you can showcase and only the four applications that you move to the top row will appear prominently. You cannot change the position of the photos, so technically you only have three applications that you have control over in that top row .
Choose which apps you want displayed by placing them in the first three rows.
To move your apps around, first click the down arrow next to your top row of apps to display all of your apps. Next, click the pencil icon in the upper right corner of the app. Then select the app that you would like to swap positions with. As mentioned, you cannot change the position of the Photos app.
Change your app position.
Many people are lamenting the disappearance of the default landing tab, but the new app buttons give us an opportunity to be creative. You can change the photo that appears for the app and you can rename the app to give a call to action as shown on Holdren Design’s page.
Use an eye-catching image and rename the app to have a call to action.
Another good use of custom images and tab names.
To change your app photo, again display all of your apps with the down arrow button next to the top row of apps and click on the pencil icon. Scroll down to the Edit Setting selection and from there you can add a custom tab image.
Select Edit Settings to change the name of the tab and use a custom tab image.
Select Change to upload a custom tab image.
The custom tab image is 111 pixels by 74 pixels.
You can have an enticing call to action in your custom tab image.
#5: Facebook Offers
Only a few companies have access to Facebook Offers currently, but it will be rolled out soon. According to Facebook’s Offer Help section, they “expect to make Offers available more broadly soon.” Facebook Offers are like Facebook Deals on steroids.
The post is sent through the news feeds of your fans, which is much more visible. There are easy ways to share the Offer, both through the post itself and then when the Offer is claimed. Fans get the Offer by clicking the Get Offer link, see the terms and then click the blue Claim Offer button as shown.
Click Claim Offer to get the coupon sent to your email.
Because Facebook has everyone’s email address, they are able to individually email your Offer to the person who claimed it. Unfortunately, the page does not have access to those emails through which the Offer was claimed, but at least the word is spread about your Offer.
The person who claims the Offer receives an email showing how to redeem the Offer and the terms.
Facebook Offers could be a huge win for small businesses offering things like a “free webinar” or consultants offering a “free 15-minute consultation.”
The danger is making sure you have the bandwidth to deliver the Offer. There didn’t seem to be any way to cap the number of Offers that were claimed. Einstein’s Bagels had close to 30,000 people who claimed the BYGO sandwich offer. Not too difficult to fulfill if you have 500+ locations and you anticipate that some won’t redeem the Offer at all—but still, you don’t want to get into a bad situation with fulfillment problems.
Facebook gives some good tips on ways to make your Offer successful by telling us to “make discounts substantial”—20% off or even free—as well as setting a reasonable expiry date to “let people have a few days to see and claim the Offer.”
The other question is when Facebook Offers will be widely available. Facebook stated, “Offers are only available to managed advertising clients.” Once this is rolled out to more pages, it would seem that every page would want to create one if it was free. Plus it appears that Facebook may not be vetting the Offers before they go live. Offers may become too much of a good thing, but that remains to be seen.
#6: Facebook Insights, Admin Panel and Messaging
Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.
The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.
The Admin Panel has much different navigation than before, but everything appears to be there.
Access your Insights through the Admin Panel.
You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.
Click Edit Page to see the old-style Page Dashboard.
From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.
Use the Build Audience drop-down menu to access several options on getting the word out about your page.
Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop-down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.
One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form here. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.
Request a name change for your page
One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you cansee the most popular age group, a People Talking About This Trend graph and their most popular week.
You can now see more Insight information about any page that has the new Timeline.
Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.
Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.
Enable the Message button from the Manage Permissions area.
The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.
#7: Facebook Advertising
Another new announcement that was covered in the fMC Conference was some changes to advertising. The ads will be larger and the product names are the Reach Generator and Premium on Facebook. The Reach Generator is designed to reach more of your existing fans than you currently are reaching through the news feed.
Mike Hoefflinger, Facebook’s director of global business marketing, said thatcurrently pages only reach about 16% of their audience each week with posts. With the Reach Generator ads, pages can reach 50% of their fans each week and 75% each month. Beta testing done by brands such as Ben and Jerry’s was able to reach 98% of fans and double engagement.
The Reach Generator ads are designed to connect to your existing audience and will include the Page Post stories. The ads will not be based on CPC or CPM models, but will be an “always on” ad. These ads will be shown on the right side of the page and they will also go into the news feed and mobile streams. Learn more about this product in Facebook’s Reach Generator Guide.
Premium on Facebook is designed to distribute your stories to new connectionsand will be shown on the right side of the home page, in the news feed, in mobile streams and when someone logs out of Facebook. Find out more in the Premium on Facebook Guide.
Again, there were lots of big changes to pages that came out of the fMC Conference. Read more about their guides here. Ultimately, the Timeline look needed to come to pages and there are a lot of ways we can use it to our advantage.
What do you think? Now it’s time to weigh in with your thoughts about all the changes. Leave your questions and comments in the box below!
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